Coaching is one industry where rates may not reflect experience or the value you will get. 

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Whilst you'll want to get a general idea of pricing, base your decision on the rapport you feel with the coach (an obligation-free Intro session is a MUST, the longer the better), plus their level of life experience.  There is no point paying a lot, OR saving a lot, if your coach has no personal experience of dealing with challenge & cannot deliver the result you want.  Where they trained also makes very little difference if they do not have the right level of empathy, awareness & perception.

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Unfortunately coaching is not regulated in Australia & anyone can set themselves up as a coach at whatever price point they wish.  I've heard brand new coaches encouraged to set higher level rates ($300/hr plus) right from day one before they've even built up any results, credibility or experience.

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As a guideline, most coaches will cost in the region of $150-$300 an hour -  single sessions would usually be at the higher end of this scale, while a program of 5 or 10 sessions may be a little less per session.  There are plenty of good coaches in this price range, I personally do not think it is necessary to pay more unless you are looking for very specialist skills or qualifications. 

 

'Executive' or 'Corporate' coaching means very little other than a higher price tag UNLESS your coach actually has executive experience (ie they have C-Level experience or at least very senior management experience, OR have specialist training in this field); otherwise they use the same methods as other coaches at a similar experience level.  

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If a coach is charging a lot less than the above, it doesn't necessarily mean they are no good - they may be just starting out & trying to build their client base.  Again, do an intro session and make your decision based on rapport, their approach and life experience.  Choose the coach you feel 'gets you' and that you feel drawn to - your gut may be a better decision maker here than price-comparing!

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It can also be beneficial to choose a coach with some additional skills like NLP (Neuro Linguistic Programming) or similar, Hypnotherapy, Timeline Therapy etc.  They will have additional tools to use in helping you.  However, it's not 100% essential - life experience, rapport, communication & approach are all more important.

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Best of luck in your coaching journey!